Home / Website Design and Build / Emma Barker
Case study
A brand and a website Emma runs herself
Emma Barker is a pageant finalist, a PhD researcher and an autism advocate from Derby. We designed her brand, then built a website around it that she keeps up to date herself, from her phone, between appearances.
- Client
- Emma Barker
- Where
- Derby, booking UK-wide
- What we did
- Brand identity, website design and build, print
- Website
- emmabarker.co.uk
The client
Three roles, one person, one place to find her
Emma is a Miss Pageant Queen UK 2026 national finalist representing Derbyshire, a PhD researcher at the University of Derby looking at support for adults after an autism diagnosis, and an ambassador for Treetops Hospice. Printlogik is her official sponsor.
That means three kinds of visitor: event organisers who want to book her, journalists who need photos and a bio, and people who follow her story and want to know where she’ll be next. The site had to serve all three, and Emma had to be able to keep it current without calling us.
The brand
The brand came first
Before any web page, we drew a crowned EB monogram and built a small system around it: aubergine and blush, an elegant serif for headings, a clean sans for reading, and a guidelines book so every piece stays consistent.
The website
Built around who visits
For bookers
A Book Emma page sets out her talk topics, formats and audiences, answers the usual questions, and offers a one-page speaker sheet to pass round a committee.
For the press
The press kit has approved photos, logos and bios. Each bio has a copy button, and one button downloads the whole kit as a single file.
For followers
Every appearance is listed with its date and place, and an Add to calendar link. Once an event has passed, it moves into the past list by itself.
For search
Each page tells Google who Emma is, what she does and where she’s appearing, so her name, events and stories can show up properly in results.
Accessibility
Calm mode, and a dog called Hope
Emma speaks up for autistic people, so her own site had to be comfortable to use. A Calm button in the menu turns off all movement, makes the text larger and strips back the decoration. If someone’s phone or computer is already set to reduce motion, Calm mode switches on by itself.
Hope, Emma’s blind rescue lurcher, is the site’s guide. She pops up with tips around the site, and the accessibility page is called Hope’s way: she finds her way by sound and scent, and the site is built so everyone can find theirs, however they browse.
Running it
Emma keeps it up to date herself
The site comes with its own editor, in Emma’s colours, with her name on the welcome screen. She signs in from any browser and fills in a simple form. A few minutes later, it’s live.
- New appearances, stories and photos are added from a browser, phone included.
- Photos can’t go live without a description, so the site stays usable with a screen reader.
- The numbers count themselves. Add an appearance or a press feature and the totals on the homepage go up.
- No plugins to update, so there’s nothing for Emma to maintain beyond her own content.
Want a brand and website that feel like you?
One team for the logo, the website and the print, so everything looks like it belongs together.