Print marketing is still effective, especially for local businesses in Derby. At Printlogik, we know how important good print marketing distribution is. Let's look at how you can use this marketing method to help your business stand out in Derby.
Derby has over 250,000 people living in more than 110,000 homes. This means there are lots of potential customers, each with their own needs. Before you start handing out your print materials, it's important to know who you want to reach.
Here's a quick look at who lives in Derby:
- Nearly 60,000 homes have families, from new parents to those with teenagers
- Over 33,000 homes have single middle-aged people, often with good jobs
- Nearly 30,000 homes have older people without kids at home
- There are lots of students because of the University of Derby where I used to work
- Derby has people from many different cultures, which affects what they like to buy
Choosing the Right Print Materials
At Printlogik, we have many types of print materials. Each one is good for different things. Let's look at some popular ones:
1. Classic Flyers
Our classic flyers are great for getting attention. You can use them for many things, like telling people about events or showing off products. They're cheap too - you can get 500 for just £27.50. In Derby, flyers work well for things like local events, restaurant deals, or shop sales. Try using bright colours to stand out in busy places like the Derbion Derby shopping center.
2. Flat and Creased Leaflets
These leaflets are good for sharing more information. They last a long time, so they're great for campaigns that need to make a big impression. In Derby, these leaflets are useful for businesses like local handymen, estate agents, or doctors. You can fit more information on them, which is good for explaining tricky services or showing lots of products.
3. Folded Leaflets
Folded leaflets are a fun way to share information. They're great for telling a story or showing customers your products step by step. In Derby, these could work well for tourism businesses, showing off places like Derby Cathedral or the Derby Museum and Art Gallery. The different parts of the leaflet let you tell a story, which is perfect for walking tours or businesses with more than one location.
Getting Your Print Materials to People in Derby
Now that you've picked your print materials, it's time to get them to potential customers. Derby's layout and different neighborhoods mean you need to think carefully about how to do this. Here are some good ways to hand out your materials in Derby:
1. Delivering to Homes
This works really well in Derby. Last year, over 675,000 leaflets were delivered to homes in Derby. It usually costs about 7p per leaflet, which isn't too expensive for most businesses. Focus on areas like Allestree, Mickleover, or Littleover for family products, or try apartment buildings in the city center for services aimed at young workers.
2. Local Events and Shows
Derby has lots of events throughout the year, which are great for handing out your print materials. You could set up a stand and give out your materials to people face-to-face. Think about events like the Derby Food and Drink Festival, the Derby Book Festival, or business shows at the Derby Arena. These are good places to give your materials to people who are interested in what you're selling.
3. Working with Other Local Businesses
There are over 25,000 small and medium businesses in Derby, so there are lots of chances to work together. You could team up with businesses that sell different but related things to share the cost of handing out materials and reach more people. For example, a gym could work with health food shops or sports equipment stores to promote each other. Look for businesses in busy areas like the Derbion shopping center or the St Peters Quarter.
Mixing Print with Online Marketing
While print marketing works well on its own, combining it with online marketing can make it even better. This is especially true in Derby, where many people are good with technology. Here are some ways to mix print and online marketing:
1. QR Codes
Put QR codes on your print materials that take people to your website or a special offer. This connects print and online, making it easy for customers to take action. For example, a restaurant in Derby could put a QR code on their flyer that takes people to an online booking system or a digital menu. This is especially good for reaching students from the University of Derby, who are usually comfortable with digital things.
2. Social Media
Ask people to follow you on social media by putting your account names on your print materials. You could even run a contest where people have to post a photo of your flyer on social media. This can help create excitement about your brand and get more people to follow you online. For instance, a local Derby attraction could run a photo contest where visitors share pictures of themselves with the printed brochure at the place, using a specific hashtag.
3. Email Follow-ups
If you collect email addresses through your print campaign, send follow-up emails to remind people about your message. This can work well for businesses in Derby that offer professional services, like law firms or financial advisors. You could offer a free meeting or online information session to encourage people to give you their email address on a card included with your print materials.
Measuring How Well It's Working
To make sure your print marketing in Derby is working well, you need to keep track of your results. This will help you improve your strategies and get the most for your money. Here are some ways to measure your success:
- Use special promo codes on your print materials to track sales. For example, "DERBYSUMMER25" could be a code just for a summer campaign in Derby.
- Make special website pages for your print campaigns. This lets you see how many people are visiting your website because of your print materials.
- Ask customers how they heard about you. Train your staff to ask this during sales or service interactions, and keep a record of the answers.
- Watch how many people come to your shop or call you during and after your campaign. Look for increases in activity that match up with your print marketing efforts.
- Use special phone numbers. Put a unique phone number on your print materials that forwards to your main line, so you can track calls generated by the campaign.
- Check how many coupons or vouchers from your print materials are used. This can show you clearly how many people are using your offers.
Conclusion
Print marketing distribution can really help businesses in Derby. By understanding who you're trying to reach, choosing the right materials, and figuring out smart ways to hand them out, you can effectively reach potential customers and grow your business. The key is to make your approach fit Derby's unique characteristics, from its different neighborhoods to its busy business community.
Remember, at Printlogik, we're here to help you every step of the way, from designing your print materials to giving advice on how to hand them out. We know Derby well, so we can give you insights that can make your campaign work better. Whether you're trying to reach students around the University of Derby, businesses in the city center, or families in the suburbs, we can help you create a print marketing plan that works for your audience.
Let's work together to make your print marketing campaign a success in Derby! With the right approach, you can create a lasting impression that helps your business grow in this lively city.
Don't forget, print marketing isn't just about flyers and leaflets. You could also use things like custom printed mugs in your marketing. These can be a great way to keep your brand in front of customers long after your initial campaign ends. In Derby, where there are lots of cafes and businesses, branded mugs can work really well. They can remind people of your brand every day in offices and homes across the city, making your marketing efforts last longer and reach more people.